Campaign Overview

ARMRA partnered with creators within the sports and health space to increase awareness of its colostrum product amongst a US audience. The objective was not only to drive awareness, but also to educate consumers on a product category that was still relatively unfamiliar to many people.

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The Challenge

Introducing a new health product often requires more than simple promotion. The challenge was finding creators who could communicate the value of the product in a way that felt credible, educational and relevant to their audience, while maintaining authenticity within their existing content.

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The Approach

TYC identified a sports-focused creator with a strong reputation for analytical and performance-driven content. Audience trust, lifestyle alignment and creator credibility were prioritised, while also ensuring the creator had the reach necessary to introduce ARMRA to a wider audience.

The partnership included two YouTube integrations across a two-month campaign. Following the initial integration, the creative approach was refined to include additional product visuals, supporting footage and stronger educational messaging designed to help viewers better understand the product and its role within a health-focused lifestyle.

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TYC's Role

• Creator Sourcing
• Creator Outreach
• Partnership Negotiations
• Contract Management
• Campaign Coordination
• Creative Support
• Relationship Management

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Outcome

The campaign successfully introduced ARMRA to a highly relevant audience through trusted creator-led content. Strong audience feedback and natural product integration reinforced the importance of aligning educational health products with credible voices. Rather than repeating the same approach, the second integration was refined with additional visuals and supporting content to help educate the audience and strengthen the overall message.