Where Strategy Meets Influence.
Most agencies hand you a creator and walk away. We stay in it, from brief to final report. Six services. One joined-up strategy. Zero guesswork.
Specialists in Health & Wellness Creator Partnerships
We specialise in health and wellness creator partnerships, helping brands connect with trusted voices whose audiences genuinely care about health, performance and wellbeing.
From creator sourcing and outreach to negotiations, campaign delivery and reporting, every stage of the partnership process is managed under one roof.
The strongest campaigns aren't built on reach alone. Every creator partnership is selected based on audience fit, credibility and long-term brand alignment.
Brand
Partnerships
Finding the right creator isn't luck, it's a process. Every partnership starts with audience alignment, creator credibility and a genuine connection to your brand.
Data-Led Creator Vetting
Finding the right creator isn't luck, it's a process. Every partnership starts with audience alignment, creator credibility and a genuine connection to your brand.
Vetted Network Access
Access to trusted creators across health, wellness, fitness and lifestyle niches.
Relationship Management
Long-term creator relationships built around trust, communication and consistent campaign delivery.
Contract & Compliance Management
Negotiations, contracts and campaign coordination handled from start to finish.
Campaign
Strategy
Every successful partnership starts with a clear objective. Campaigns are designed around your audience, goals and the creators best positioned to deliver the message.
Campaign Discovery
Understanding your product, audience and objectives before creator outreach begins.
Audience Alignment
Matching brands with creators whose audiences genuinely align with the campaign goals.
Partnership Planning
Defining deliverables, messaging and campaign structure before activation.
Reporting & Optimisation
Tracking performance, gathering insights and identifying opportunities for future partnerships.
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The platforms we leverage
for incredible results
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Proof Over Promise
We could tell you we deliver. Instead, here's what we've actually done.
Ready to
Elevate Your Brand?
Let's talk about how TYC Influence can connect you with the creators your audience already trusts.
Got a question?
Read what other people have asked.
Health and wellness is our core focus and where we have the most experience. However, we also support brands across adjacent sectors including fitness, education, productivity and technology where there is strong creator and audience alignment.
Yes. From creator sourcing and outreach through to negotiations, campaign coordination and reporting, TYC manages the partnership process from start to finish.
Creator selection is based on far more than follower count. We assess audience demographics, engagement, content quality, brand alignment and audience trust to identify partnerships that are genuinely relevant to your campaign goals.
Absolutely. Whether you're launching your first creator campaign or looking to improve an existing strategy, we'll guide you through the process and manage the details on your behalf.
Timelines vary depending on campaign requirements and creator availability. Most partnerships can be planned, activated and delivered within a matter of weeks, while ambassador and long-term partnerships are managed over a longer period.
While we support both, we believe long-term partnerships often deliver the strongest results. Ongoing collaborations help build audience trust, strengthen brand recall and create more authentic creator relationships over time.
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