Campaign Overview

As IM8 expanded into the UK market, the objective was to build awareness around its Daily Ultimate Essentials supplement through trusted voices within the health and wellness space. Rather than prioritising reach alone, the focus was on introducing the product through credible professionals whose audiences already valued evidence-based health content.

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The Challenge

Health and wellness campaigns often require a careful balance between effective communication and regulatory compliance. The challenge was identifying medical professionals who could introduce the product authentically while ensuring the messaging remained aligned with both industry guidelines and their own professional standards.

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The Approach

TYC identified and secured trusted medical creators whose audiences closely aligned with IM8's target market. By prioritising audience trust, lifestyle relevance and creator credibility over audience size alone, the campaign was built around meaningful alignment rather than simple exposure.

Across a six-month period, the partnership included Instagram Reels and Stories designed to introduce the product naturally within existing content and everyday routines.

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TYC's Role

• Creator Sourcing
• Creator Outreach
• Partnership Negotiations
• Contract Management
• Campaign Coordination
• Creative Support
• Relationship Management

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Outcome

The campaign successfully supported IM8's introduction to the UK market through trusted healthcare professionals and authentic creator-led content. By focusing on audience alignment, credibility and long-term relationship building, the partnership delivered strong feedback while maintaining a natural fit between the creators, the product and their audiences.