Campaign Overview

Timeline partnered with creators in the fitness space to increase awareness of its Mitopure Gummies amongst health-conscious consumers. The objective was to educate audiences on the benefits of cellular health, recovery and performance while introducing the product through trusted creator-led content.

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The Challenge

Longevity products are often associated with older audiences, making it important to demonstrate their relevance to a younger generation focused on fitness, strength and long-term performance. The challenge was connecting the science behind the product to an audience already investing in their health through training, movement and lifestyle habits.

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The Approach

TYC identified a fitness and calisthenics creator whose audience closely aligned with Timeline's target market. With a strong focus on health optimisation, performance and education, the creator was well positioned to introduce the product in a way that felt both relevant and accessible.

The partnership began with a single YouTube integration and evolved into a three-month collaboration spanning three separate videos. Each integration approached the product from a slightly different angle, helping reinforce the message while showcasing how Mitopure Gummies could support an active lifestyle focused on long-term health and performance.

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TYC's Role

• Creator Sourcing
• Creator Outreach
• Partnership Negotiations
• Contract Management
• Campaign Coordination
• Creative Support
• Relationship Management

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Outcome

The campaign successfully introduced Timeline's Mitopure Gummies to a highly engaged fitness audience through authentic creator-led content. Positive feedback from the initial integration led to an expanded partnership, growing from a single video into a three-video collaboration.

By focusing on audience relevance rather than traditional longevity messaging, the campaign demonstrated how concepts such as healthy ageing, recovery and long-term wellbeing can resonate with younger audiences already committed to improving their health and performance.